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Marketing Your Book to Indie Bookstores

Sunday, December 2, 2018

3:00PM - 6:00PM

$60 New Student | $45 Returning


Did you know that self-publishing your book through CreateSpace virtually guarantees it will not be picked up by indie bookstores or even Barnes & Noble; or that bookstore buyers do most of their work in the early spring and late summer, reviewing thousands of books from hundreds of publishers? In this seminar, we will look at the process for getting a book into your local independent bookstore. Indie bookstores are responsible for the successes of major bestsellers like The DaVinci Code and even Harry Potter. Having a cadre of independent booksellers handselling your book could put you on the path to being a bestselling author. But the process can be daunting. We’ll look at how most independent bookstores make decisions around what to carry in their stores, what typical policy is with regard to self-publisher books, and how to work within the bookstore’s policies to get your book on their shelve.

  • Fee: $60 or $45 for former/current students

    • Lori Tucker-Sullivan, Presenter

    • Sunday, December 2, 2018 - 3:00PM to 6:00PM

    • Seminar meets at Bamboo Detroit at 1420 Washington Blvd #301, Detroit, MI 48226

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Instructor Lori Tucker-Sullivan holds an MFA from Spalding University with a concentration in Creative Nonfiction. Her essays have appeared or been anthologized in The Washington Post, The Sun, Now and Then: The Journal of Appalachia, The Detroit Neighborhood Guidebook, Red State Blues, and other publications. Her essay “Detroit, 2015,” about her decision to return to Detroit after the death of her husband, appeared in Midwestern Gothic and was nominated for a Pushcart Prize and honored as a Notable Essay of 2015 in Best American Essays, 2016. She spent eighteen years as the Executive Director of the Independent Booksellers Consortium, a group of large indie bookstores around the country. As such, she has a breadth of experience working with booksellers, publishers, and authors as they market and sell books.